With so many options and variations available, shopping for diamond jewellery online can be a challenging task. However, with the right knowledge and guidance, finding the perfect piece can be made easy. In this blog post, we will take you through the process of navigating the world of online diamond jewellery shopping, from understanding the 4 Cs of diamonds to finding the right retailer. We’ll also provide some tips on how to ensure that you’re getting the best deal and quality for your money. Whether you’re looking for a diamond engagement ring, a pair of stud earrings or a pendant necklace, this guide will help you make an informed decision and find the perfect piece of diamond jewellery that will last a lifetime. So, let’s get started and explore the world of online diamond jewellery shopping together!
Understanding the 4 C’s of Diamonds: Cut, Carat, Clarity and colour
When shopping for diamond jewellery, it’s important to understand the 4 Cs of diamonds: cut, carat, clarity, and colour. These are the four key factors that determine a diamond’s value and beauty.
The cut of a diamond refers to the angles and proportions of the diamond, and how well it reflects light. A well-cut diamond will sparkle and have a good balance of fire and brilliance. A poorly cut diamond will appear dull and lack luster.
Carat weight is a measure of the size of a diamond. One carat is equal to 0.2 grams. Larger diamonds are more valuable, but it’s important to note that the cut of a diamond can make it appear larger or smaller than its actual carat weight.
Clarity refers to the presence of inclusions and blemishes within a diamond. Inclusions are natural internal characteristics while blemishes are external. Diamonds with fewer and smaller inclusions and blemishes are considered more valuable and rare.
Colour refers to the presence of colour in a diamond. The less colour a diamond has, the more valuable it is. The highest-quality diamonds are colourless, while the lowest-quality diamonds have a yellow or brown tint.
When considering the 4 Cs, it’s important to remember that each diamond is unique and has its own set of characteristics. A diamond with a lower colour grade but excellent cut, for example, may be more visually appealing than a diamond with a higher colour grade but poor cut. The best way to evaluate a diamond is to look at it in person and make an informed decision based on your personal preferences and budget.

How to Spot a Fake Diamond Online
Shopping for diamond jewellery online can be convenient, but it also opens the door for the possibility of purchasing a fake diamond. It’s important to be able to spot a fake diamond in order to protect yourself from fraud and ensure that you’re getting what you paid for. Here are a few tips on how to spot a fake diamond online:
- Check for certification: Look for diamonds that have been certified by a reputable organization such as the Gemological Institute of America (GIA) or the International Gemological Institute (IGI). These organizations provide detailed reports on a diamond’s 4 Cs, including carat weight, colour, clarity, and cut.
- Look at the price: Be wary of diamonds that are priced significantly lower than market value. While it’s possible to find a good deal, it’s also possible that the diamond is fake.
- Examine the pictures closely: Look for inconsistencies in the pictures provided. A fake diamond may have poor symmetry or be poorly cut, which can be seen in the pictures.
- Ask for more pictures: Request additional pictures of the diamond, including close-ups of the diamond’s table and girdle, to get a better sense of the diamond’s quality. At MJjewels, we go a step further, we offer one-on-one virtual appointments where our experts can help you with any doubts you may have regarding any diamond jewellery piece or even help you create a custom piece with our goldsmiths.
- Research the seller: Check the seller’s reputation and read customer reviews. If a seller has a history of selling fake diamonds, it’s best to avoid them. If you want to know more about MJjewels, you can check our about us page where you can find information about our company, our values and our commitment to provide high-quality, ethically sourced diamonds at a fair price.
It’s important to remember that even with these tips, it can still be difficult to spot a fake diamond online. If you have any doubts, it’s best to consult with a diamond expert or purchase from a reputable retailer. By taking these precautions, you can ensure that you’re getting a genuine diamond that will last a lifetime.
The Importance of Certification and Lab Reports when Shopping for Diamonds Online
When shopping for diamonds online, certification and lab reports are essential for ensuring that you’re getting a genuine diamond of the quality and value that you’re paying for.
Certification is the process of evaluating a diamond’s 4 Cs (cut, carat, clarity and colour) by a professional gemologist and issuing a report that includes these details. The most reputable gemological laboratories are the Gemological Institute of America (GIA) or the International Gemological Institute (IGI).
Lab reports provide detailed information about a diamond’s characteristics, including measurements, proportions, and any inclusions or blemishes that may affect the diamond’s value. They also include a diagram of the diamond and a photograph to give a clear picture of the diamond’s appearance. A lab report is a reliable and impartial way of verifying the quality and value of a diamond.
Furthermore, diamond certifications and lab reports also provide a way of verifying the diamond’s authenticity, which can help protect consumers from fraud and misinformation. When purchasing a diamond online, it’s essential to ask for a certification or lab report to ensure that you’re getting a genuine diamond of the quality and value that you’re paying for.

Why MJjewels is the Best Place for Online Diamond Jewellery Shopping
When it comes to online diamond jewellery shopping, MJjewels is definitely a safe bet. We stand out for our commitment to providing customers with high-quality, ethically sourced diamonds at a fair price.
One of the standout features of our diamonds is that they are all GIA (Gemological Institute of America) certified. We take pride in the fact that all of our diamonds come from ethical sources. This means that the diamonds are mined and traded in a way that respects human rights and the environment. By choosing us, you can feel good about your purchase knowing that it hasn’t contributed to any negative impact on the world.
In addition, all diamonds sold by us are G-H colour and VS clarity. This means that the diamonds are of high quality and will have minimal visible inclusions. This is a great option for those looking for high-quality diamonds without breaking the bank.
Lastly, we make the shopping process easy and convenient by including taxes in the final price on our website, so you won’t have to worry about any surprise charges upon arrival. We also bear any customs fee that may be applied on orders, so the final price you see on our website is the only amount you will pay.
Another advantage of shopping at MJjewels is that we are able to offer our diamond jewellery at prices that are often cheaper than those found in European stores. This is because we have the ability to buy diamonds in bulk directly from the source, which allows us to secure better prices. These savings are then passed on to our customers, making it possible for them to purchase high-quality diamond jewellery at a more affordable price.
In addition, we have a wide range of diamond jewellery to choose from, from classic solitaires to trendy fashion jewellery. This, combined with our competitive prices, makes MJjewels a great option for those looking to purchase diamond jewellery without breaking the bank. By shopping with us, you can be sure that you are getting the best deal and quality for your money.

How to Compare Diamonds and Prices from Multiple Online Retailers
When shopping for diamond jewellery online, it’s important to compare diamonds and prices from multiple retailers in order to find the best deal. Here are a few tips on how to do so:
- Look for GIA certified diamonds: The Gemological Institute of America (GIA) is the most respected and widely recognized diamond grading organization in the world. A GIA certification guarantees that the diamond has been evaluated by a professional gemologist and that the 4 Cs (cut, carat, clarity, and colour) are accurate. By looking for GIA certified diamonds, you can be sure that you are comparing apples to apples.
- Compare the 4 Cs: When comparing diamonds, it’s important to pay attention to the 4 Cs (cut, carat, clarity, and colour) to ensure that you’re getting a diamond of similar quality. Compare the carat weight, clarity, and colour of the diamonds you’re interested in, and take note of any inclusions or blemishes that may affect the diamond’s value.
- Compare prices: Take note of the prices offered by different retailers and compare them to ensure that you’re getting the best deal. Keep in mind that the cheapest price may not always be the best value, so it’s important to consider the diamond’s quality and certification as well.
- Check for hidden fees: Some retailers may charge additional fees such as customs or taxes, so be sure to check for these before making a purchase.
- Research the retailer: Look for reviews and testimonials from previous customers to get an idea of the retailer’s reputation and customer service.
By following these tips, you can be sure that you are comparing diamonds and prices from multiple retailers in an informed and accurate way, which will help you find the best deal and the perfect diamond jewellery for you.
Shopping for diamond jewellery online can be a daunting task, but with a little bit of knowledge and guidance, it can be a breeze. By understanding the 4 Cs of diamonds, spotting a fake diamond, the importance of certification and lab reports and by comparing diamonds and prices from multiple retailers, you can make an informed decision and find the perfect piece of diamond jewellery that will last a lifetime.
Additionally, at MJjewels, we offer GIA certified, ethically sourced diamonds at a fair price, and with added convenience and transparency in pricing. We have a wide range of diamond jewellery to choose from, and we buy diamonds in bulk, allowing us to offer cheaper prices compared to European stores.
When it comes to diamond jewellery, it’s essential to take the time to research and compare options in order to find the perfect piece at the right price. We hope that this guide has provided you with the knowledge and tools you need to navigate the world of online diamond jewellery shopping with confidence and find the perfect piece for you or your loved ones.
